Competing with the biggest names in the global performance marketing industry is in RevLifter’s DNA. This week, we got the news that we’ll be doing it yet again on October 18 after being nominated for four International Performance Awards:
- Best Performance Marketing Technology
- Best Use of Performance During COVID (w/ AT&T and CJ)
- Best Retail and eCommerce Campaign (w/ Harvey Nichols)
- One to Watch (Madison Trampleasure, Senior Customer Success Manager, RevLifter)
Here’s what it means to be shortlisted in each of these highly competitive fields:
Best Performance Marketing Technology
We always take great pride in being named among the best performance marketing technologies in the world. RevLifter has history in the IPMAs’ Best Performance Marketing Technology category, having claimed highly commended last year. Considering our growth, global expansion, and all the recent enhancements to our platform, we hope to go one further in 2021.
Best Use of Performance During COVID
It’s incredible to gain recognition for having one of the best responses to COVID. While many retailers had no choice but to weather the storm of 2020, our efforts with telecom provider AT&T and its affiliate network, CJ Affiliate, turned negatives into positives. It’s also a recent award winner, having claimed Global Excellence at the 2021 UK Performance Marketing Awards.
For those unaware of the campaign, we managed to land thousands of new customers by showing our agility and delivering the information and service that would usually be delivered in-store.
Best Retail and eCommerce Campaign
As a company specializing in all things retail and eCommerce, it’s always good to know you’ve produced one of the best efforts in your category.
Our work alongside luxury brand Harvey Nichols puts RevLifter in the position to help many other luxury brands explore sustainable, on-brand methods of incentivizing customers. We’re delighted to see it recognized by the judges.
One to Watch
We’re a firm believer that great people get the most out of great tech. An extra special congratulations to Madison Trampleasure, RevLifter’s Senior Customer Success Manager, whose incredible potential and all-round skillset has earned her a nomination for the IPMAs’ One to Watch prize.
Madison has spent the last seven years honing her skills at companies like Awin and Intu, leading performance marketing efforts for brands like M&S and Jack Wills, and helping RevLifter’s clients get the most from hyper-personalized deals and offers. As a team, we believe she’s every bit the industry’s One to Watch, and wish her the best of luck.
All four awards direct praise to very different things, from the growth and potential of our tech, to the incredible people that drive it, to our bursts of innovation during COVID. As always, we’re very much looking forward to seeing the results.
The International Performance Marketing Awards take place on October 18, co-hosted with PI Live. To view our past award winners, head to the case study section.
